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Channel: Rohn Jay Miller » New Yorker
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The New Direct Response Works: “But Wait! There’s More!”

We’re seeing more marketing that looks like direct response advertising these days.  It’s everywhere.  And it’s becoming the new framework for online advertising. In the last century Direct Response...

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Steve Jobs: Lessons From the Master Tweaker

    Malcolm Gladwell checks in this week with his appreciation of Steve Jobs in this week’s New Yorker (November 14th) entitled “The Tweaker.” Well put. Gladwell has written before about Jobs and his...

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